Marketing Analyst Skills you Need for your CV and Career in Marketing & Pr

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Marketing Analyst Skills List in Marketing & Pr

Below we have compiled a list of the most popular skills for a Marketing Analyst role. We ranked the top skills based on the percentage of Marketing Analyst job descriptions they appeared on. For example, 39% of Marketing Analyst job descriptions contained marketing as a required skill.

Keywords / Skills

Popularity

marketing
39%
sql
34%
marketing analyst
31%
python
31%
google analytics
27%
r
24%
crm
20%
digital marketing executive
20%
adobe analytics
17%
coremetrics
17%
data modelling
17%
ga
17%
marketing analytics
17%
data analyst
15%
segmentation
15%
microsoft excel
15%
customer
12%
data analytics
12%
data analysis
12%
digital marketing
12%
analytics
12%
crm analytics
10%
insight analyst
10%
bigquery
10%
dtm
10%
gtm
10%
tealium
10%
analyst
10%
data
10%
tableau
10%
digital marketing assistant
10%
excel
10%
analysis
10%
clustering
8%
growth analyst
8%
propensity modelling
8%
sas
8%
digital marketing consultant
8%
digital marketing officer
8%
marketing administrator
8%
ppc
5%
reporting
5%
social media
5%
data and marketing
5%
executive
5%
project management
5%
project manager
5%
attribution
5%
power bi
5%
digital marketing analyst
5%
marketing coordinator
5%
mailchimp
5%
market research
5%
technical marketing
5%
commercial
5%
communication
5%
kpi
5%
looker
5%
ltv
5%
mmm
5%
predictive modelling
5%
senior
5%
seo
5%
bi
5%
sales director
3%
senior sales
3%
business development director
3%
key account manager
3%
national account manager
3%
nationwide sales manager
3%
regional sales manager
3%
sales manager
3%
senior business development manager
3%
senior sales manager
3%
budget management
3%
car
3%
google adwords
3%
margin
3%
marketing executive
3%
marketing manager
3%
microsoft office
3%
paid search campaigns
3%
sales
3%
senior seo executive
3%
seo manager
3%
seo specialist
3%
search engine optimisation specialist
3%
french
3%
a/b testing
3%
data science
3%
online marketing
3%
senior marketing officer
3%
b2b marketing
3%
b2c marketing
3%
digital marketing lead
3%
head of ecommerce
3%
marketing campaign manager
3%
marketing lead
3%
senior marketing analyst
3%
senior marketing executive
3%
data sets
3%
statistics
3%
marketing data analyst
3%
advertising
3%
media
3%
administrator
3%
market mix modelling
3%
econometrics
3%
consumer
3%
digital
3%
hampshire
3%
insight
3%
model
3%
retail
3%
sea
3%
customer engagement
3%
marketing analysis
3%
pr
3%
pr executive
3%
analytical skills
3%
crm analyst
3%
post campaign analysis
3%
adobe campaign
3%
marketing automation
3%
marketo
3%
salesforce
3%
german
3%
insight analysis
3%
research
3%
research analyst
3%
ga4
3%
paid social
3%
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While these keywords are a good start, remember that every job is different. Instead of including all these keywords on your CV, identify the keywords most relevant to the job you're applying to and include those. For the best chance of success use our CV keyword scanner tool to help with this.

Including the right keywords in your CV will help you get past Applicant Tracking Systems (ATS) and win more job interviews from employers and recruiters.


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Improve your CV's success rate by using these Marketing Analyst skills and keywords or scan your CV to get a personalised score.