Data Analyst Skills you Need for your CV and Career in Marketing & Pr

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Data Analyst Skills List in Marketing & Pr

Below we have compiled a list of the most popular skills for a Data Analyst role. We ranked the top skills based on the percentage of Data Analyst job descriptions they appeared on. For example, 37% of Data Analyst job descriptions contained sql as a required skill.

Keywords / Skills

Popularity

sql
37%
python
35%
crm
30%
google analytics
28%
r
25%
marketing analyst
25%
marketing
23%
adobe analytics
23%
coremetrics
23%
data modelling
23%
ga
23%
data analyst
21%
segmentation
19%
customer
16%
crm analytics
16%
data
16%
data analysis
14%
data analytics
14%
analyst
14%
growth analyst
14%
insight analyst
14%
propensity modelling
14%
sas
14%
analysis
14%
clustering
14%
tableau
12%
tealium
12%
email systems
10%
gtm
10%
bigquery
10%
dtm
10%
reporting
10%
marketing analytics
10%
automation
10%
html emails
10%
email marketing software
10%
commercial
7%
microsoft excel
7%
analytical
7%
analytics
7%
gcp
5%
data scientist
5%
data sets
5%
digital marketing executive
5%
media
5%
advertising
5%
looker
5%
software
5%
attribution
5%
campaign
5%
statistics
5%
power bi
5%
analytical skills
3%
productivity
3%
marketing data analyst
3%
b2c
3%
ga4
3%
google tag manager
3%
digital marketing assistant
3%
excel
3%
marketing administrator
3%
web services
3%
budget management
3%
bi
3%
post campaign analysis
3%
digital marketing
3%
email marketing
3%
marketing assistant
3%
marketing executive
3%
search engine campaign management
3%
adobe campaign
3%
marketing automation
3%
marketo
3%
salesforce
3%
digital
3%
mmm
3%
stakeholder
3%
retention
3%
senior
3%
predictive modelling
3%
ltv
3%
kpi
3%
customer insight
3%
communication
3%
research analyst
3%
researcher
3%
researching
3%
econometrics
3%
insight
3%
modelling
3%
regression analysis
3%
ppc
3%
paid search campaigns
3%
microsoft office
3%
cdp
3%
big query
3%
ecommerce
3%
retail
3%
google adwords
3%
visualisation
3%
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While these keywords are a good start, remember that every job is different. Instead of including all these keywords on your CV, identify the keywords most relevant to the job you're applying to and include those. For the best chance of success use our CV keyword scanner tool to help with this.

Including the right keywords in your CV will help you get past Applicant Tracking Systems (ATS) and win more job interviews from employers and recruiters.


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more job interviews?

Improve your CV's success rate by using these Data Analyst skills and keywords or scan your CV to get a personalised score.