Business Analyst Skills you Need for your CV and Career in Marketing & Pr

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Business Analyst Skills List in Marketing & Pr

Below we have compiled a list of the most popular skills for a Business Analyst role. We ranked the top skills based on the percentage of Business Analyst job descriptions they appeared on. For example, 28% of Business Analyst job descriptions contained marketing as a required skill.

Keywords / Skills

Popularity

marketing
28%
sql
28%
python
23%
excel
23%
crm
19%
google analytics
19%
reporting
14%
r
14%
clustering
10%
market research
10%
a/b
10%
adobe
10%
analytics
10%
braze
10%
experimentation
10%
google
10%
product
10%
salesforce
10%
digital marketing assistant
10%
digital marketing executive
10%
microsoft excel
10%
data
10%
data modelling
10%
adobe analytics
10%
coremetrics
10%
crm analytics
10%
customer
10%
data analyst
10%
data analytics
10%
ga
10%
growth analyst
10%
insight analyst
10%
marketing analyst
10%
propensity modelling
10%
sas
10%
segmentation
10%
analytical
10%
marketing mix
5%
international events
5%
insight
5%
data analysis
5%
strategy
5%
operations management
5%
events management
5%
events
5%
communications
5%
french
5%
english
5%
media marketing
5%
social media
5%
cms
5%
data migration
5%
integration
5%
management
5%
e-commerce manager
5%
merchandiser
5%
ecommerce specialist
5%
marketplace specialist
5%
adobe creative suite
5%
b2b marketing
5%
analyst
5%
software
5%
tableau
5%
administrator
5%
agile methodologies
5%
business operations
5%
strategic initiatives
5%
a/b testing
5%
app
5%
marketing administrator
5%
mobile
5%
product analytics
5%
website
5%
looker
5%
customer voice
5%
hubspot
5%
insights
5%
market information
5%
market intelligence
5%
mrkt research
5%
qualitative
5%
quantitative
5%
research
5%
social media listening
5%
big query
5%
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While these keywords are a good start, remember that every job is different. Instead of including all these keywords on your CV, identify the keywords most relevant to the job you're applying to and include those. For the best chance of success use our CV keyword scanner tool to help with this.

Including the right keywords in your CV will help you get past Applicant Tracking Systems (ATS) and win more job interviews from employers and recruiters.


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more job interviews?

Improve your CV's success rate by using these Business Analyst skills and keywords or scan your CV to get a personalised score.