Brand Manager Skills you Need for your CV and Career in Marketing & Pr

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Brand Manager Skills List in Marketing & Pr

Below we have compiled a list of the most popular skills for a Brand Manager role. We ranked the top skills based on the percentage of Brand Manager job descriptions they appeared on. For example, 40% of Brand Manager job descriptions contained brand management as a required skill.

Keywords / Skills

Popularity

brand management
40%
marketing campaigns
31%
fmcg
22%
digital marketing
22%
communications
18%
marketing
18%
brand manager
18%
cosmetics
18%
brand marketing
14%
pos
14%
marketing manager
14%
campaign tracking
9%
marketing strategy
9%
new product release
9%
category management
9%
brand positioning
9%
influencer marketing
9%
content creation
9%
brand marketing manager
9%
brand strategist
9%
merchandising
9%
product development
9%
branding
9%
insight delivery
5%
communication skills
5%
google analytics
5%
marketing communications
5%
social media
5%
social media management
5%
assistant brand manager
5%
competitor analysis
5%
graduate
5%
npd
5%
market research
5%
insight manager
5%
social media marketing
5%
digital strategy
5%
campaigns
5%
insight
5%
pr
5%
excel
5%
data
5%
client management
5%
brand
5%
analytics
5%
retail
5%
cross channel marketing
5%
vendor relationships
5%
insights
5%
stakeholder management
5%
product manager
5%
stakeholder engagement
5%
management information
5%
partnerships
5%
reporting
5%
identify trends
5%
spss
5%
product categories
5%
trade shows
5%
survey design
5%
brand awareness
5%
creative
5%
crm
5%
customer acquisition
5%
crm databases
5%
brand content
5%
research
5%
brand strategy
5%
questionnaires
5%
content development
5%
qualitative research
5%
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While these keywords are a good start, remember that every job is different. Instead of including all these keywords on your CV, identify the keywords most relevant to the job you're applying to and include those. For the best chance of success use our CV keyword scanner tool to help with this.

Including the right keywords in your CV will help you get past Applicant Tracking Systems (ATS) and win more job interviews from employers and recruiters.


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Improve your CV's success rate by using these Brand Manager skills and keywords or scan your CV to get a personalised score.