Analyst Skills you Need for your CV and Career in Marketing & Pr

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Analyst Skills List in Marketing & Pr

Below we have compiled a list of the most popular skills for an Analyst role. We ranked the top skills based on the percentage of Analyst job descriptions they appeared on. For example, 70% of Analyst job descriptions contained python as a required skill.

Keywords / Skills

Popularity

python
70%
sql
65%
google analytics
40%
analytics
40%
r
35%
analyst
30%
crm
30%
adobe analytics
25%
customer
25%
marketing analyst
20%
data modelling
20%
coremetrics
20%
ga
20%
marketing
20%
segmentation
20%
product
20%
data
20%
tealium
15%
gtm
15%
dtm
15%
a/b
15%
commercial
15%
excel
15%
analysis
15%
senior
10%
insight
10%
a/b testing
10%
propensity modelling
10%
insight analyst
10%
reporting
10%
growth analyst
10%
digital
10%
gcp
10%
data scientist
10%
data analytics
10%
crm analytics
10%
clustering
10%
sas
10%
digital marketing
10%
data analyst
10%
ppc
10%
kpi
10%
experimentation
10%
google
10%
braze
10%
retail
10%
salesforce
10%
attribution
10%
marketing analytics
10%
communication
10%
ltv
10%
adobe
10%
bigquery
10%
predictive modelling
10%
product analytics
5%
saas
5%
technical marketing
5%
strategy
5%
pricing
5%
tracking
5%
roi
5%
cro
5%
customer segmentation
5%
marketing analysis
5%
bi
5%
customer engagement
5%
mailchimp
5%
market research
5%
implementation
5%
data science
5%
sea
5%
seo
5%
account manager
5%
am
5%
business partner
5%
cost
5%
economics
5%
loyalty
5%
margin
5%
modelling
5%
scenario
5%
campaign
5%
looker
5%
tableau
5%
budget management
5%
growth
5%
google adwords
5%
microsoft office
5%
paid search campaigns
5%
consumer
5%
hampshire
5%
model
5%
administrator
5%
microsoft excel
5%
digital marketing assistant
5%
digital marketing executive
5%
app
5%
testing
5%
insurance
5%
acquisition
5%
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While these keywords are a good start, remember that every job is different. Instead of including all these keywords on your CV, identify the keywords most relevant to the job you're applying to and include those. For the best chance of success use our CV keyword scanner tool to help with this.

Including the right keywords in your CV will help you get past Applicant Tracking Systems (ATS) and win more job interviews from employers and recruiters.


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more job interviews?

Improve your CV's success rate by using these Analyst skills and keywords or scan your CV to get a personalised score.