Business Analyst Skills you Need for your CV and Career in Marketing & Pr

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Business Analyst Skills List in Marketing & Pr

Below we have compiled a list of the most popular skills for a Business Analyst role. We ranked the top skills based on the percentage of Business Analyst job descriptions they appeared on. For example, 29% of Business Analyst job descriptions contained marketing as a required skill.

Keywords / Skills

Popularity

marketing
29%
sql
29%
excel
24%
python
20%
reporting
15%
google analytics
15%
crm
15%
market research
10%
r
10%
data
10%
microsoft excel
10%
digital marketing executive
10%
digital marketing assistant
10%
salesforce
10%
google
10%
experimentation
10%
braze
10%
product
10%
a/b
10%
analytical
10%
analytics
10%
adobe
10%
b2b marketing
5%
marketing mix
5%
operations management
5%
events management
5%
events
5%
french
5%
english
5%
looker
5%
big query
5%
social media listening
5%
research
5%
quantitative
5%
qualitative
5%
mrkt research
5%
communications
5%
data analysis
5%
insight
5%
international events
5%
media marketing
5%
social media
5%
cms
5%
data migration
5%
integration
5%
management
5%
strategy
5%
e-commerce manager
5%
merchandiser
5%
ecommerce specialist
5%
marketplace specialist
5%
adobe creative suite
5%
clustering
5%
growth analyst
5%
ga
5%
data modelling
5%
data analytics
5%
data analyst
5%
customer
5%
crm analytics
5%
coremetrics
5%
insight analyst
5%
adobe analytics
5%
strategic initiatives
5%
business operations
5%
agile methodologies
5%
administrator
5%
tableau
5%
software
5%
market intelligence
5%
marketing analyst
5%
propensity modelling
5%
sas
5%
segmentation
5%
a/b testing
5%
app
5%
marketing administrator
5%
mobile
5%
product analytics
5%
website
5%
analyst
5%
customer voice
5%
hubspot
5%
insights
5%
market information
5%
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While these keywords are a good start, remember that every job is different. Instead of including all these keywords on your CV, identify the keywords most relevant to the job you're applying to and include those. For the best chance of success use our CV keyword scanner tool to help with this.

Including the right keywords in your CV will help you get past Applicant Tracking Systems (ATS) and win more job interviews from employers and recruiters.


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Improve your CV's success rate by using these Business Analyst skills and keywords or scan your CV to get a personalised score.