Brand Manager Skills you Need for your CV and Career in Marketing & Pr

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Brand Manager Skills List in Marketing & Pr

Below we have compiled a list of the most popular skills for a Brand Manager role. We ranked the top skills based on the percentage of Brand Manager job descriptions they appeared on. For example, 43% of Brand Manager job descriptions contained brand management as a required skill.

Keywords / Skills

Popularity

brand management
43%
marketing campaigns
31%
fmcg
24%
marketing
24%
digital marketing
20%
brand manager
16%
cosmetics
16%
communications
16%
marketing manager
12%
pos
12%
brand marketing
12%
brand positioning
8%
campaigns
8%
stakeholder management
8%
product development
8%
category management
8%
branding
8%
influencer marketing
8%
content creation
8%
campaign tracking
8%
marketing strategy
8%
new product release
8%
brand marketing manager
8%
brand strategist
8%
merchandising
8%
pharmaceutical
4%
pr
4%
pharma
4%
content development
4%
budget management
4%
social media marketing
4%
communication skills
4%
google analytics
4%
marketing communications
4%
social media
4%
social media management
4%
assistant brand manager
4%
abpi
4%
competitor analysis
4%
graduate
4%
npd
4%
marketing strategies
4%
market data
4%
digital strategy
4%
insight
4%
stakeholder engagement
4%
spss
4%
research
4%
questionnaires
4%
qualitative research
4%
market research
4%
insight manager
4%
insight delivery
4%
survey design
4%
excel
4%
data
4%
client management
4%
brand
4%
analytics
4%
retail
4%
cross channel marketing
4%
brand strategy
4%
insights
4%
product manager
4%
management information
4%
partnerships
4%
reporting
4%
identify trends
4%
product categories
4%
trade shows
4%
vendor relationships
4%
brand awareness
4%
creative
4%
crm
4%
customer acquisition
4%
crm databases
4%
brand content
4%
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While these keywords are a good start, remember that every job is different. Instead of including all these keywords on your CV, identify the keywords most relevant to the job you're applying to and include those. For the best chance of success use our CV keyword scanner tool to help with this.

Including the right keywords in your CV will help you get past Applicant Tracking Systems (ATS) and win more job interviews from employers and recruiters.


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Improve your CV's success rate by using these Brand Manager skills and keywords or scan your CV to get a personalised score.